2023 Results
How does your brand rank?
1
B&M
84.76
100
100
91.62
28
2
Lidl
83.53
100
100
85.37
25
3
Boots
83.42
100
100
72.2
31
4
Smyths
81.81
100
100
94.11
12
5
Waterstones
81.54
100
100
65.44
25
6
Domestos
81.26
100
100
92.69
10
7
Pets At Home
80.29
100
100
64.91
19
8
Holland & Barrett
73.96
84.44
100
81.4
18
9
Dr Martens
73.76
84.44
100
93.45
11
10
Puma
73.32
84.44
100
85.08
13
11
Reebok
72.68
81.95
100
91.06
13
12
Specsavers
72.11
77.97
100
89.26
21
13
Rolex
70.85
77.19
100
94.55
14
14
Primark
69.73
72.92
100
92.78
20
15
Tesco
66.79
59.74
100
87.24
41
16
Sainsbury's
65.63
59.74
100
89.67
34
17
Home Bargains
65.21
65.67
100
71.81
26
18
Poundland
64.7
64.39
100
91.12
17
19
River Island
64.22
65.67
100
81.93
16
20
Adidas
62.37
59.74
100
67.07
29
1
B&M
84.76
100
100
91.62
28
2
Lidl
83.53
100
100
85.37
25
3
Boots
83.42
100
100
72.2
31
4
Smyths
81.81
100
100
94.11
12
5
Waterstones
81.54
100
100
65.44
25
6
Domestos
81.26
100
100
92.69
10
7
Pets At Home
80.29
100
100
64.91
19
8
Holland & Barrett
73.96
84.44
100
81.4
18
9
Dr Martens
73.76
84.44
100
93.45
11
10
Puma
73.32
84.44
100
85.08
13
What do consumers think?
As part of the RTI, we surveyed over 2,000 online shoppers in the UK to gauge consumer sentiment and the impact of intrusive data practices on consumer trust.
100% of our respondents say they buy goods and services online highlighting how popular online shopping is and therefore, how important it is to get it right.
74%
of consumers believe online tracking practices are intrusive
This is a 5% increase from last year's RTI research
Three ways consumers are avoiding online tracking from retail brands:
23%
Shop from another retail brand
online
24%
Shop in store
PET
Use privacy enhancing technology
i.e., internet tracking blockers
80%
of consumers are aware online retail brands track and use your online browsing history
20% increase from last year's RTI research
61%
of consumers state online retail brands don't effectively communicate their tracking practices and use of cookies
75%
of consumers would avoid shopping with a retail brand that has suffered a data breach
44%
clear data privacy policies were the most important factor in building online trust with almost half of consumers
Three most important factors consumers consider before trusting online retail brands:
44%
Clear data privacy policies
43%
Transparency
38%
Cybersecurity
74%
of consumers would change their online shopping habits to avoid online tracking from retail brands