2024 Retail Trust Index

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Metrics Open
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RTI through the years

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RTI through the years

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Methodology

The RTI’s retailer ranking analysis was supported by Empathy.co's Visible Privacy team and the scoring was developed based on three trust components:

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Privacy

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Security

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Accessibility

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About us

The Ethical Commerce Alliance (ECA) is an industry network of retailers and brands committed to Ethical AI. Founded in 2022, it promotes ethical values as a core differentiator in economic success and a thriving digital society

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