About us

The Ethical Commerce Alliance (ECA) is an industry network of retailers and brands committed to Ethical AI. Founded in 2022, it promotes ethical values as core differentiator in economic successs and a thriving digital society. By creating an open space for industry leaders and businesses to come together to share insights, knowledge and best practices, the ECA aims to set new industry standards for more ethical use of customers' personal data. The ECA strives to enable businesses to act responsibly and ultimately end the damaging surveillance economy.