2024 Retail Trust Index
Metrics 
Metrics
Methodology
The RTI’s retailer ranking analysis was supported by Empathy.co's Visible Privacy team and the scoring was developed based on three trust components.
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About us
The Ethical Commerce Alliance (ECA) is an industry network of retailers and brands committed to Ethical AI. Founded in 2022, it promotes ethical values as a core differentiator in economic success and a thriving digital society